Co-working spaces used to be either corporate veal-fattening pens or utopian promises of a better world, complete with unlimited pale ale and ping pong. At the same time, traditional private members’ clubs were bastions of booze-soaked CEOs, riding out their days until the pension kicked in.

Enter, stage left, Mortimer House. A stylish place to work, think and rest. Set in a restored Art Deco building in Fitzrovia, London, it brings together beautifully-designed workspaces and wellness facilities.  

We positioned Mortimer House as the place where head and heart come together. Where wellbeing doesn’t have to make way for work.

The identity is built around a collaboration between two artists: one working in watercolour, signifying the wellness side; the other in ink, illustrating the work side of the brand’s personality. Both styles are designed to weave together in the visual language.