Timberland
Construct:10061 is a design-led, direct-to-consumer sub-brand that we named and launched on behalf of Timberland’s Innovation Department. The aim: to reimagine boots for a sneaker-loving Gen-Z audience.
We assembled a crack team of footwear specialists and makers, brought them to Timberland’s factory in the Dominican Republic, and captured thousands of pieces of content – shared live and later across social – inviting the audience to be part of the boot-making process. Transparent, sustainable and data-fed, Construct:10061 connected on social, digital, and in real life, premiering at ComplexCon. Snoop Dogg and Takashi Murakami are fans.