VITRA

VITRA

Vitra

Making Swiss design classics more human.

Vitra is the iconic Swiss furniture brand behind design classics by Charles & Ray Eames, Jasper Morrison, and Verner Panton. Known for high-end (and high-priced) office furniture, Vitra needed a more human, relatable voice. We helped shift the tone, bringing warmth, wit, and a lighter touch to the often cold, static world of office furniture advertising.

*Made together while at KesselsKramer

Photography:

Eames Authenticity: Viviane Sassen

Eames At home: Ingmar Swalue

Jasper Morrison Place Sofa: Kyoko Hamada

Antonio Citterio AC4: Scheltens & Abbenes